Drive SOS

In 2017, 1227 people were killed and another 35,000 seriously injured on Australian roads.  

The 2018 National Road Safety Week will see iconic landmarks across the country shine yellow in remembrance of these and all lives lost and damaged in preventable traffic injury.

From 29 April – 6 May, structures including the Royal Australia Mint, Canberra International Airport, the Bell Tower in Perth, the Gateway Bridge in Brisbane, the Bolte Bridge in Melbourne, Adelaide Oval and the Sydney Harbour Bridge will shine a light on road safety.

In addition, vehicles will display yellow ribbons and drivers are encouraged to pledge to drive without distractions and drive so others survive #driveSOS.

National Road Safety Week began five years ago as an initiative of SARAH (Safer Australian Road and Highways) President Peter Frazer, who lost his daughter in a road crash in New South Wales in 2012. Supported by road safety organisations, the Commonwealth Government and each State Government, the Week sees activities across the country involving drivers, community groups, cyclists and pedestrians.

“National Road Safety Week gives every Australian the opportunity to show they are road safety advocates,” explains Peter Frazer. “Every year the week gets bigger and more people take active steps to look after everyone on the roads; however, the road toll continues to rise so it’s obvious we need to do more and care more both on a policy and standards level and on a personal level every time we get behind the wheel”.

Acting Commissioner of Road Safety Iain Cameron will join Road Safety Minister Michelle Roberts and Mr Frazer to light up Perth’s icons in yellow at this year’s launch.

“In what has become a National Road Safety Week tradition, we will switch on yellow lights at several Perth buildings and bridges, including Elizabeth Quay, the Bell Tower and Council House,” said Mr Cameron.

“When West Australians drive past these landmarks, the yellow glow will be a reminder of those people who lost have their lives on our roads, and of those families left behind.

“In 2018, the key message for the public is ‘Drive so others survive’, but also to be aware of fellow road users, and contemplate those whose lives have been affected by road trauma,” he added.

A daily theme will be observed daily during National Road Safety Week:

  • Monday 30 April: Remember the 1200 (road deaths)
  • Tuesday 1 May: Protecting those who rescue us (first responders & roadside assist)
  •  Wednesday 2 May: Protecting those who keep us safe (Traffic Controllers)
  • Thursday 3 May: Protecting every life (pedestrians: children, seniors, people with disabilities)
  • Friday 4 May: Shine a light on road safety (Headlights)
  • Saturday 5 May: Yellow ride – cyclists and motorcyclists
  •  Sunday 6 May: Regional and remote road users

To get involved people are invited to:

  • Follow the rules of the road and don’t get distracted when in your vehicle
  • Take a pledge to drive so others survive
  • Display a yellow ribbon on your car, motorbike, truck or bicycle
  • Share support on social media using the #nrsw or #drivesos hashtags
  • Talk to your family, friends and colleagues about your intention to drive more safely and why

To find out more about events please visit www.roadsafetyweek.org.au.

-ENDS-

Media Enquiries: Louise Nealon, 0403 569 177, louise@louisenealon.com

Note to the Editor:

  • National spokesperson Peter Frazer, President of SARAH and State spokespeople are available for interview
  • Please visit here for contact details.
  • Images and video are available in the Gallery of www.roadsafetyweek.org.au

About the SARAH Group: The SARAH Group campaigns for changes to policy and legislation to ensure that lives are not lost in preventable and clearly foreseeable situations by lobbying for a commitment to renewing poor infrastructure and asking drivers to take responsibility for their actions on our roads and highways.